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Empire Luxe

AYRTON SENNA

Fearless, victorious, eternal. The legacy of the Brazilian who reigned in Monaco inspires every piece in the Monte Carlo collection.

Ayrton Senna

MONTE CARLO · TRIBUTE TO SENNA

A DRIVER LIKE
NO OTHER

Six victories on the streets of Monte Carlo — a record that has never been surpassed. The Monte Carlo collection eternalizes Senna's reign in the Principality in chronographs forged for those who race against their own limits.

THE MINDSET OF A CHAMPION

MENTAL STRENGTH,
DETERMINATION AND INSTINCT

Monaco, 1988. Senna clinches pole 1.4s ahead of the entire grid — a superhuman margin that he himself described as "another dimension". The same obsession that earned six wins in Monte Carlo guides every Monte Carlo chronograph.

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DESIGNED
TO WIN

"You think you have a limit. You go to it, you touch it and you think: 'this is it'. Then something happens and, suddenly, you can go a little further. With mental strength, determination, instinct and experience, you can fly very high."

— Ayrton Senna

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GENIUS OF THE TRACK

A CAREER IN NUMBERS

The obsession with pushing limits — in every lap, in every Monte Carlo.

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10
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YEARS IN F1®

1984–1994: a decade of achievements

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614
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CAREER POINTS

In 137 consecutive GPs

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65
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POLE POSITIONS

Record held for 12 years

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80
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PODIUMS

Rare consistency in motorsport

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41
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WINS

Eternalizing his legend status

Ayrton Senna wearing a racing chronograph

THE INSPIRATION BEHIND THE COLLECTION

THE DRIVER'S CHRONOGRAPH

Between 1989 and 1993, Senna was seen racing with a chronograph on his wrist — polished steel, integrated bracelet, precision to 1/100th of a second. This functional aesthetic is the starting point for the Monte Carlo: 39mm square case, 316L steel and meca-quartz movement for the same surgical response.

Senna closeup

AYRTON SENNA

THE KING OF MONACO

From the first podium in 1984 to the rainy victory in 1987 and the absolute dominance of 1990 — pole, leading every lap, and fastest lap. Monaco became synonymous with Senna. And Monte Carlo, the tribute in the form of a watch.

10 YEARS, A LEGACY

A DECADE OF PERFORMANCE

10 YEARS, A LEGACY

41 wins, 65 poles, and 80 podiums in just 10 seasons. Every lap was a masterclass in tenacity — the same DNA that drives Monte Carlo.

1984

MONACO GP

1984

In his second season, Senna finished 2nd under the rain in Monaco. His first F1 podium — and the moment the world stopped to watch.

1987

MONACO GP

1987

Senna's first victory in Monaco, under torrential rain, 30 seconds ahead of the second place.

1988

MONACO GP

1988

From pole, Senna drove an almost perfect race — described by himself as "being inside a tunnel".

SPECIAL EDITIONS

CELEBRATING AYRTON SENNA

Two Monte Carlo chronographs ready for pole — a tribute to the greatest driver of all time.

THE COLORS OF A LEGEND

MONTE CARLO · GULF RACING

THE COLORS OF A LEGEND

Monte Carlo chronograph in 316L steel, 39 mm, midnight blue dial with Gulf stripe and perforated leather strap. Japanese meca-quartz movement for precise response on every wrist.

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EXCELLENCE ENGINEERING

SENNA'S RELENTLESS
PURSUIT OF
PERFECTION

Every Monte Carlo is built with the same obsession for precision that took Senna six times to the top of the podium in Monaco.

A BOLD LEGACY

MONTE CARLO · OLIVE EDITION

A BOLD LEGACY

Olive green dial with vertical texture and brown perforated leather strap. The Monte Carlo Olive Edition is the most distinct piece in the collection — pure heritage.